Men are trying to look younger to compete for jobs

Many men will never graduate from bar soap to, say organic face wash, let alone adding concealers, herbal moisturizers or age-defying sunscreens to their daily routines.
Some men tried in the middle of the previous decade – we called them metrosexuals – but the fad quickly died out, dragging sales of just-for-men beauty products down with it.
But there is once again a demand among men for high-end skin-care products, in spite of a moribund economy and high unemployment. Or maybe because of it. The reason, beauty analysts say, is a changing attitude among men, who now associate healthy-looking skin less with vanity than with professionalism.

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