They’re calling it “Brotox.” But it’s the same Botox treatment that for years has been considered the domain of women. According to the American Society of Plastic Surgeons, of the nearly 6.5 million Botox procedures performed in 2013, men got about six percent. But since 2000, that number has skyrocketed 310 percent. Parkway Plastic Surgery reveals the top three reasons that male patients request Botox and other cosmetic procedures.
- Competition: Research shows that job candidates with more youthful looks are deemed more employable, land higher salaries and are more likely to be promoted. As the economy continues on a slow road to recovery, unemployment remains an issue and more employees are delaying retirement, remaining competitive in the job market is a growing concern.
- Change of perceptions: The Baby Boomer generation is hitting age 65 at the rate of 10,000 people a day. The sheer numbers alone mean more potential buyers of any product or service on the market today. Plus, consider that Boomers grew up during a period of rapid social change that offered ever-broadening possibilities. Thus, they expect – and get – more choice in how they live, play and age. This includes a growing acceptance of cosmetic treatments and procedures for both women and men.
- Feeling is believing: In large part because of the Internet and heightened access to medical information, today’s consumers are more health-savvy than ever before. They’re eating better, exercising and remaining active longer than prior generations. And, they simply want to look as good as they feel. Botox helps make that happen.
If you’re curious about Botox and how it can help improve your looks, confidence and competitiveness, call Jacksonville’s Parkway Plastic Surgery at 904-396-1186 and schedule a consultation today.